About

 

The New Way of Beauty

Portia Ella is beauty, redefined ethically. We are constantly seeking to bring to you a thoughtfully curated collection of high quality Canadian beauty brands that perform. The bonus? These products are natural, cruelty-free and a large selection are vegan & organic. Plus, when you purchase from Portia-Ella, you are supporting over 50 female Canadian entrepreneurs. 

The choice is simple - go ethical without compromise. Working closely with our brands and suppliers, we're creating a new paradigm in personal care that puts you first. Your health, your safety, your vision of beauty, your future. We're creating The New Way of Beauty.

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Portia Ella's wide selection of Canadian brands are screened using a thorough knowledge and performance-based selection process that ensures the best ethical beauty has to offer. Our mandate focuses on sustainable, ethical and fair-trade practices with a large selection of organic and vegan alternatives that are high quality and without compromise.

We strive to go beyond wellness, prosperity and external beauty. We thoughtfully consider the complete lifecycle of our products, support Canadian businesses, engage actively with our customers and in the communities we serve as well as continually work to increase our environmental sustainability.

We are beauty experts and our priority is to recommend the best products for your skin by better understanding who you are, your lifestyle, then properly diagnosing your skin. Delivering unparalleled service and providing access to a diverse collection of ethical beauty. We offer Canada's only professional Ethical Makeup Artistry Certification™, and work with professional makeup artists across the country who share our values through our Pro Program

Whether you're starting with one product or ready for a complete shift to ethical beauty, we're here to guide you along the way.

Discover the studio experience today with our services such as event makeup, makeup discoveryskin fit upgrade, skin lift express, and our community programs including beauty recycling with Portia Ella and workshops/events

What does Portia Ella mean?

[portia] an offering [ella] feminine. Portia Ella is an offering to the feminine within us.
The PE crest is a circular shape, representing the perfect cycle of life.

 

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Created in 2014 by Quebec-born Julie Michaud, Portia Ella began as a small e-commerce website working with Canadian indie brands that has evolved into a modern, experience based national ethical beauty studio.