pureAF less packaging, less waste, more awesome

less packaging, less waste, more awesome

The no-nonsense, spunky personal care brand that seriously makes the best natural deodorant around!

pureAF products are handcrafted with love in North America. 

Conquer your pits

plant & mineral powered deodorants that work

NO aluminum, parabens, or sulfates
Low-waste, 100% responsible, 0% weird chemicals

Deo that works as hard as you!

ingredients made for the body

Show up in the world feeling confident.

Shop these six invigorating deodorants that leave you feeling and smelling fresh all day long. 

Natural Deo Stick - Alter Ego
Natural Deo Stick - Alter Ego
Natural Deo Stick - Alter Ego

Natural Deo Stick - Alter Ego

$19.00

Flavour: lavender lime
Size: 75g / 2.6 oz

Natural Deo Stick - Tequila Shot
Natural Deo Stick - Tequila Shot
Natural Deo Stick - Tequila Shot

Natural Deo Stick - Tequila Shot

$19.00

Flavour: grapefruit lime
Size: 75g / 2.6 oz

Natural Deo Stick - Beach Walker
Natural Deo Stick - Beach Walker
Natural Deo Stick - Beach Walker

Natural Deo Stick - Beach Walker

$19.00

Flavour: ylang ylang + bergamot
Size: 75g / 2.6 oz

Natural Deo Stick - True Love
Natural Deo Stick - True Love
Natural Deo Stick - True Love

Natural Deo Stick - True Love

$19.00

Flavour: rose
Size: 75g / 2.6 oz

Natural Deo Stick - Lumber Jill
Natural Deo Stick - Lumber Jill
Natural Deo Stick - Lumber Jill

Natural Deo Stick - Lumber Jill

$19.00

Flavour: tea tree + cedarwood
Size: 75g / 2.6 oz

Natural Deo Stick - Fruit Basket
Natural Deo Stick - Fruit Basket
Natural Deo Stick - Fruit Basket

Natural Deo Stick - Fruit Basket

$14.25

Flavour: sweet orange
Size: 75g / 2.6 oz

Pick a Body Care Bar

Body lovin' care with zero packaging 

pureAF package-free body bars take just a few swipes on the skin to coat you in plant and mineral powered luscious hydration.

Gold'n Shimmer
Gold'n Shimmer
Gold'n Shimmer

Gold'n Shimmer

$9.00

shimmer body bar 
1 oz

Sunny Dayz
Sunny Dayz
Sunny Dayz

Sunny Dayz

$9.00

30% zinc oxide bar
1 oz

Moisturizin'
Moisturizin'
Moisturizin'

Moisturizin'

$9.00

ylang ylang + geranium lotion bar 
1 oz

Pick a Hair Care Bar

Zero packaging hair care bars 

Strength. Shine.Vibrancy. Balanced Scalp pH.

Restore shine and add bounce to your hair with pureAF 100% naturally derived shampoo and conditioner bars. Your dry ends will heal while this unique combination of oils gently cleanses and balances your scalp pH.

Free of Paraben and Lauryl Sulfates.

The Normal Shampoo
The Normal Shampoo
The Normal Shampoo

The Normal Shampoo

$9.00

Suitable for all hair types.
3.5 sq cm cube // 25g

The Normal Conditioner
The Normal Conditioner
The Normal Conditioner

The Normal Conditioner

$9.00

Suitable for all hair types.  
3.5 sq cm cube, 25g

why shop with portia-ella
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WOMEN - LED BUSINESSES

Our community is deeply rooted in everything we do, and our commitment to women in business is at the heart of portia-ella. Developing supportive relationships with women that produce elevated confidence, expression and individuality.

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SUSTAINABILITY

Our mandate focuses on sustainability practices. We thoughtfully consider the complete lifecycle, and the environmental footprint of the brands we retail. We look into the supplier company by taking a dive deep into their processes and choices.

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FAIR TRADE

portia-ella's wide selection of brands are screened using a knowledge & performance-based selection process ensuring the best ethical beauty has to offer. Fair Trade, ethical practices and cruelty-free for all beings is top of mind.

portia-ella WOMEN - LED BUSINESSES

WOMEN - LED BUSINESSES

Our community is deeply rooted in everything we do, and our commitment to women in business is at the heart of portia-ella. Developing supportive relationships with women that produce elevated confidence, expression and individuality.

portia-ella SUSTAINABILITY

SUSTAINABILITY

Our mandate focuses on sustainability practices. We thoughtfully consider the complete lifecycle, and the environmental footprint of the brands we retail. We look into the supplier company by taking a dive deep into their processes and choices.

portia-ella FAIR TRADE

FAIR TRADE

portia-ella's wide selection of brands are screened using a knowledge & performance-based selection process ensuring the best ethical beauty has to offer. Fair Trade, ethical practices and cruelty-free for all beings is top of mind.

Get helpful topics on

thePRIMER

tips, tricks, how-to's, tutorials, and more!

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wearing a mask and breaking out?

Heal your skin from mask-ne with a simple 4-Step antioxidant-rich and repairing routine.

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REDUCE: your bathroom plastic

REDUCE: your bathroom plastic

Start by replacing the simple things. Before you know it, you'll be touching a lot less plastic during your bathroom routine!

Help reduce the plastic in my life

back to self: beauty & self-care rituals

back to self: beauty & self-care rituals

Self-care is a priority and you can achieve it at portia-ella, stocked with the best natural personal care brands.

Natural self-care brands