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less packaging, less waste, more awesome
The no-nonsense, spunky personal care brand that seriously makes the best natural deodorant around!
pureAF products are handcrafted with love in North America.
Conquer your pits
plant & mineral powered deodorants that work
NO aluminum, parabens, or sulfates
Low-waste, 100% responsible, 0% weird chemicals
Deo that works as hard as you!
ingredients made for the body
Show up in the world feeling confident.
Shop these six invigorating deodorants that leave you feeling and smelling fresh all day long.
Natural Deo Stick - Alter Ego
Flavour: lavender lime
Size: 75g / 2.6 oz
Natural Deo Stick - Tequila Shot
Flavour: grapefruit lime
Size: 75g / 2.6 oz
Natural Deo Stick - Beach Walker
Flavour: ylang ylang + bergamot
Size: 75g / 2.6 oz
Natural Deo Stick - True Love
Flavour: rose
Size: 75g / 2.6 oz
Natural Deo Stick - Lumber Jill
Flavour: tea tree + cedarwood
Size: 75g / 2.6 oz
Natural Deo Stick - Fruit Basket
Flavour: sweet orange
Size: 75g / 2.6 oz
Body lovin' care with zero packaging
pureAF package-free body bars take just a few swipes on the skin to coat you in plant and mineral powered luscious hydration.
Gold'n Shimmer
shimmer body bar
1 oz
Sunny Dayz
30% zinc oxide bar
1 oz
Moisturizin'
ylang ylang + geranium lotion bar
1 oz
Zero packaging hair care bars
Strength. Shine.Vibrancy. Balanced Scalp pH.
Restore shine and add bounce to your hair with pureAF 100% naturally derived shampoo and conditioner bars. Your dry ends will heal while this unique combination of oils gently cleanses and balances your scalp pH.
Free of Paraben and Lauryl Sulfates.
The Normal Shampoo
Suitable for all hair types.
3.5 sq cm cube // 25g
The Normal Conditioner
Suitable for all hair types.
3.5 sq cm cube, 25g
WOMEN - LED BUSINESSES
Our community is deeply rooted in
everything we do, and our
commitment to women in business is
at the heart of portia-ella.
Developing supportive relationships
with women that produce elevated
confidence, expression and
individuality.
SUSTAINABILITY
Our mandate focuses on sustainability
practices. We thoughtfully consider
the complete lifecycle, and the environmental
footprint of the brands we retail. We look into the supplier company by taking a dive
deep into their processes and choices.
FAIR TRADE
portia-ella's wide selection of brands are screened using
a knowledge & performance-based selection
process ensuring the best ethical
beauty has to offer. Fair Trade,
ethical practices and cruelty-free for
all beings is top of mind.
WOMEN - LED BUSINESSES
Our community is deeply rooted in
everything we do, and our
commitment to women in business is
at the heart of portia-ella.
Developing supportive relationships
with women that produce elevated
confidence, expression and
individuality.
SUSTAINABILITY
Our mandate focuses on sustainability
practices. We thoughtfully consider
the complete lifecycle, and the environmental
footprint of the brands we retail. We look into the supplier company by taking a dive
deep into their processes and choices.
FAIR TRADE
portia-ella's wide selection of brands are screened using
a knowledge & performance-based selection
process ensuring the best ethical
beauty has to offer. Fair Trade,
ethical practices and cruelty-free for
all beings is top of mind.
Get helpful topics on
thePRIMER
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Start by replacing the simple things. Before you know it, you'll be touching a lot less plastic during your bathroom routine!
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back to self: beauty & self-care rituals
Self-care is a priority and you can achieve it at portia-ella, stocked with the best natural personal care brands.
Natural self-care brands