Building strong communities means supporting those in need
portia-ella and the brands we retail collaborate around the world with charities that support a prosperous and balanced future.
Look for the portia-ella "WE-ARE-THE-CHANGE" loop when you shop and you will find the charity that product directly supports. The circular economy and sustainable strategies couldn't be achieved without you and your purchases. Shopping with portia-ella means you are diverting millions of pounds of valuable resources from landfills, supporting fair-trade and ethical practices, and increasing the standing of girls and women all over the world all while experiencing the highest quality natural products.
portia-ella history timeline
Inception & Conception
The idea of portia-ella is born. Julie Michaud tap's into the Canadian market discovering local indie beauty brands.
Relationships & Research
Julie's dream begins to take shape as relationships are formed, and market research and testing begins.
portia-ella's first online sale!
The portia-ella e-commerce store is launched with 7 brands on board. A new way of beauty begins.
Flagship studio comes to life
The opening of our first studio in Winnipeg, MB is a huge success. The market demands more studios across Canada.
The second studio is born
Second studio location opens it’s doors. as well as the portia-ella HQ in Kelowna, BC. The team expands and grows.
Positivity amidst transition
Transition allowed us to go internally and reimagine our brand, connections, expansions, and projects.
A message form the founder
In 2013, I imagined shopping for local, and natural-made skincare and makeup products in an environment catered to the modern woman's lifestyle. At the time, few local female-led brands were known, and farmer's markets were the only outlet for makers of such quality clean products I was seeking. This led me to set about and pioneer a path to normalizing clean beauty by creating a state-of-the-art shopping experience that connects amazing Female makers with like-minded customers. Today, portia-ella leads the clean beauty movement and supports over 95% Canadian female-led brands with unwavering sustainable practices.
portia-ella started as my tool to contribute to positive change in the world. Fast forward to 2020, it is now the tool of a growing community of intentional people contributing to positive change by uniting our daily actions into the well-being of all lives on our planet.
I am proud to be part of this global transformation with so many amazing people.
thePRIMER (an important resource)
thePRIMER is your source of information and education on skin health and all things going on in ethical beauty. Learn tips & tricks, makeup tutorials soly using clean natural makeup products, how to deal with skin issues, or pick the right routine for your skin type. Skin health is important, it's the largest organ our body has and not to mention the cellular make up of our skin is a beautiful creation and it should be treated like the divine goddess it is. We are all too pretty to poison!!!
thePRIMER was created to bring education and entertain for free featuring leading experts.
Is your skin sensitive, or do you have a hidden allergy? What...
Who said lipstick are meant to be used on your lips only?...
There is a stigma surrounding periods. We conceal our bleeding like it's...
We collaborate, enhance, and bring joy
Raising women-led brands up
Creating the world we want to be part of
We are knowledgeable and professional