Ethics & Values

portia-ella, an agglomeration of all your favourite feels with conscious values, sustainable practices and ingredients you can trust.

Vegan

Cruelty-Free

Natural

Toxin-Free

You BUY, We GIVE!

Community matters to us and is deeply rooted in everything we do. portia-ella and the brands we retail collaborate around the world with charities that support a prosperous and balanced future. We support multiple local and national charities, collaborating on creative ways to fund and spread their message.

When you buy a product with the you BUY, we GIVE crest that specific product is supporting a specific charity. We are proud to be a Canadian brand making an impact across the world.

Shopping with intention has never been easier.

Supporting Women-led Brands

Did you know women are statistically more inclined to include community, ethics, sustainability and employee well-being while running their businesses?

Our commitment to women is at the heart of portia-ella and we are proud to offer women a prime space to amplify their voices and ideas.

Every dollar you spend here is supporting our local economy amplifying local businesses, and ultimately enhance the very communities we live in.

Sustainability Matters

In 2017, approximately 78 billion single-use plastic cosmetic packages were produced. Over half ended up in the landfill in 2018, and the rest in 2020.

Keeping our environmental impact in check is a priority. Sustainable beauty ensures you look and feel great while keeping the planet and ultimately your health top of mind.

We reduce portia-ella's footprint by working with local brands, suppliers, and manufacturers who shares our commitment to the environment.

Knowledge & Education Based

Your skin's health matters! Our team is trained to decipher over 144 skin types, and follow a training that was based on over 50,000 interactions with real people! Our certified makeup artist perfect their techniques through daily practice - ensuring YOU get the care you deserve.

portia-ella is built on continued research and learning on ingredients, products, and skin issues. We evolve as the market evolves staying up to date helping you achieve your best skin health.

The values we live by

COMMUNITY

We collaborate, enhance, and bring joy

WOMEN-LED

Raising women-led brands up

SUSTAINABILITY

Creating the world we want to be part of

EDUCATION

We are knowledgeable and professional