we are intentional

we are intentional

portia-ella, an agglomeration of all your favourite feels with conscious values, sustainable practices and ingredients you can trust.

women-led brands

did you know women are statistically more inclined to include community, ethics, sustainability and employee well-being while running their businesses?

our commitment to women is at the heart of portia-ella and we are proud to offer women a prime space to amplify their voices and ideas.

every dollar you spend here is supporting our local economy amplifying local businesses, and ultimately enhance the very communities we live in.

sustainability matters

in 2017, approximately 78 billion single-use plastic cosmetic packages were produced. over half ended up in the landfill in 2018, and the rest in 2020.

keeping our environmental impact in check is a priority. sustainable beauty ensures you look and feel great while keeping the planet and ultimately your health top of mind.

we reduce portia-ella's footprint by working with local brands, suppliers, and manufacturers who shares our commitment to the environment.

knowledge & education

your skin's health matters! Our team is trained to decipher over 144 skin types, and follow a training that was based on over 50,000 interactions with real people! our certified makeup artist perfect their techniques through daily practice - ensuring you get the care you deserve.

portia-ella is built on continued research and learning on ingredients, products, and skin issues. we evolve as the market evolves staying up to date helping you achieve your best skin health.

2013 - 2015

portia-ella is born and launches with 7 brands on board. a new way of beauty begins. it's the first marketplace of its kind.


the opening of our first studio in winnipeg, mb is a huge success. the market demands more studios across canada.


second studio location opens it’s doors. as well as the portia-ella hq in kelowna, bc. the team expands and grows.


transition allowed us to go internally and reimagine our brand, connections, expansions, and projects

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why portia-ella?

a message from the founder

in 2013, i imagined shopping for local, and natural-made skincare and makeup products in an environment catered to the modern woman's lifestyle. at the time, few local female-led brands were known, and farmer's markets were the only outlet for makers. this led me to set about and pioneer a path to normalizing clean beauty by creating a state-of-the-art shopping experience that connects female makers with like-minded customers. today, portia-ella leads the clean beauty movement and supports over 95% canadian female-led brands with unwavering sustainable practices.

portia-ella started as my tool to contribute to positive change in the world. fast forward to 2022, it is now the tool of a growing community of intentional people contributing to positive change by uniting our daily actions into the well-being of all lives on our planet.

i am proud to be part of this global transformation with so many amazing people.

julie michaud

building strong communities means supporting those in need

portia-ella and the brands we retail collaborate around the world with charities that support a prosperous and balanced future.  

the circular economy and sustainable strategies couldn't be achieved without you and your purchases. shopping with portia-ella means you are diverting millions of pounds of valuable resources from landfills, supporting fair-trade and ethical practices, and increasing the standing of girls and women all over the world all while experiencing the highest quality natural products.