Julie Michaud CEO portia-ella

A letter from our Founder

In 2013, I imagined shopping for local, and natural-made skincare and makeup products in an environment catered to a modern lifestyle. At the time, few Canadian brands were known, and farmer's markets were the only outlet for makers of the quality green products I was seeking.

I set about to pioneer a path to normalize clean beauty by creating a state-of-the-art shopping experience that connects amazing Canadian makers with like minded customers. Today, portia-ella continues to lead the clean beauty movement and supports over 95% Canadian female-led brands with unwavering sustainable practices.

portia-ella started as my tool to contribute to positive change. Fast forward to 2020, it is now the tool of a growing community of intentional people contributing to positive change by weaving our daily actions into the well-being of all lives on this planet.

We are proud to be on this journey with you during a time of global transformation.

~ Julie Michaud Angelatos 

Support Canadian. With every purchase, you support over 50 female entrepreneurs.

The portia-ella timeline

2013

Inception & Conception

The idea of portia-ella is born. Julie Michaud tap's into the Canadian market discovering local indie beauty brands.

2014

Relationships & Research

Julie's dream begins to take shape as relationships are formed, and market research and testing begins.

2015

portia-ella's first online sale!

The portia-ella e-commerce store is launched with 7 brands on board. A new way of beauty begins.

2017

Flagship studio comes to life

The opening of our first studio in Winnipeg, MB is a huge success. The market demands more studios across Canada.

2019

The second studio is born

Second studio location opens it’s doors. as well as the portia-ella HQ in Kelowna, BC. The team expands and grows.

2020

Positivity amidst transition
 
Transition allowed us to go internally and reimagine our brand, connections, expansions, and projects.