When we throw something away it must go somewhere.
We thoughtfully recognize the complete lifecycle of our products and consider the environmental footprint of the product and the supplier company by taking a deep dive into their processes and choices.
According to our friends at Elate Cosmetics, In 2017, approximately 78 billion single-use plastic cosmetic packages were produced. Over half of those packages will end up in the landfill by next year and the rest within 3 years, never to decompose or be made into something new.
Keeping our environmental impact in check should be a priority. Sustainable beauty can ensure you look and feel great while also keeping the planets health top of mind.
From extraction of raw material to the disposal of the final product, a sustainable item must create no permanent damage to the environment throughout its entire life cycle.
Keep in mind, if a product says: green, eco-friendly or fair-trade, it does not necessarily make it sustainable.
We are proud to be Canadian!
portia-ella's wide selection of clean Canadian beauty brands are screened using a thorough knowledge and performance-based selection process that ensures fair trade, ethical practices and cruelty-free are always top of mind.
Every dollar you spend in Canada helps support our economy and amplify Canadian businesses, and ultimately enhance our very communities. The reduction of carbon footprint from working with Canadian brands and suppliers rather than shipping contents from afar makes a huge environmental impact.
Fair-trade is a practice that helps ensure that farmers, miners & growers are compensated in an equitable way for their products and don’t experience dangerous working conditions. Fair-Trade puts peoples livelihoods first.
Women in Beauty & Business
Our community is deeply rooted in everything we do, and our commitment to women in business is at the heart of portia-ella.
Over 95% of the brand you will find at portia-ella are founded or led by women.
Women are statistically more inclined to include community, sustainability and employee well-being while running their businesses, which we need to see more of! We are proud to offer women a prime space to amplify their voices, ideas and passions.
We collaborate with many Canadian businesses including clean beauty suppliers and manufacturers. Our incubation program helps entrepreneurs break into the beauty industry and we are constantly working with local charities and collaborating on creative projects.