Our Heartbeat


When we throw something away it must go somewhere.

We thoughtfully recognize the complete lifecycle of our products and consider the environmental footprint of the product and the supplier company by taking a deep dive into their processes and choices.


We are proud to be Canadian!

portia-ella's wide selection of clean Canadian beauty brands are screened using a thorough knowledge and performance-based selection process that ensures fair trade, ethical practices and cruelty-free are always top of mind.

Women in Beauty & Business

Our community is deeply rooted in everything we do, and our commitment to women in business is at the heart of portia-ella.
Over 95% of the brand you will find at portia-ella are founded or led by women.