portia-ella's Brand Selection Process

It's about the Practices we can Align with

We look for brands that source local and sustainable, making sure that the raw ingredients are coming from plant, minerals and safe alternatives while supporting biodiversity. We only work with brand's whos formulations meet and exceed the labeling and product safety guidelines of health Canada and the FDA.

From sourcing to production, distribution and retail we ensure fair wages and fair-trade is practiced, we create a safe, fair and clean working environment, and so do our brands.


1. Assessment

We listen to what our clients are requesting. It is always top of mind that our current offerings are meeting the needs of our customers and we continue to explore the best options available.

2. Ingredients

We review many products and brands every year. Screening ingredients, sourcing processes and seeking transparency from the makers to ensure the product meets all portia-ella guidelines.

3. Product Testing

We professionally test every product. Once we approve a products ingredients & sourcing process, we ensure it delivers results! Products are tested by various professionals using different application methods. We want to guarantee a product is effective and works well on a variety of skin types, ages, and people.

4. Impact

We consider the environmental impact and footprint of the product and the supplier by taking a deep dive into their processes and business choices.

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made beauty co. Winnipeg, MB

5. Human Connection

There is a real person behind each brand and we make sure to get to know each woman on a personal level. For portia-ella to share all the benefits of a product with you, we need to get to the heart of the people we work with and support.

6. Product integrity

First: Products must be crafted with beneficial ingredients, this is a top criteria when curating brands.
Second: Work to incorporate environmentally friendly packaging and support low-waste brands.

Education and Knowledge of Ingredients is fundamental

We only source products rich with nourishing properties and always avoid ingredients that can be harmful to our health and environment, this includes industrial chemicals that are carcinogenic, pesticides, reproductive toxins, or hormone disruptors.

14 ingredient offenders we avoid:

  • Parabens
  • Parfum (a.k.a. fragrance)
  • Phthalates
  • Sodium Laureth/Lauryl Sulfates
  • Triclosan
  • Siloxanes (silicone-based compounds)
  • PEG Compounds (Polyethylene glyocols)
  • Synthetic Fragrance/Parfum/Perfume
  • Formaldehyde-releasing Preservatives
  • BHT
  • Petrochemicals
  • Dibutyl Phthalate
  • DEA-related Ingredients
  • Synthetic Colours & Coal Tar Dyes

portia-ella is intentional beauty created with care and community in mind and heart