Ethical beauty for everyone

we believe in toxin & cruelty free
we source clean & organic
we support female-led & fair trade
we advocate for natural & Canadian made

thePRIMER

Discover everything ethical beauty.
Tips, tricks, how to's, and more! 

Read thePRIMER
zero-waste hair care bars bottle none
Shop low-waste products

Reduce: plastic free bathroom

Lower your impact with low-waste toiletries and
personal care products you will adore.

Konjac Loofah Body Sponge
Konjac Loofah Body Sponge
Konjac Loofah Body Sponge

Konjac Body Sponge

A body exfoliating cleansing sponge made from 100% natural Konjac & Loofah

Natural Deo Stick - Alter Ego
Natural Deo Stick - Alter Ego
Natural Deo Stick - Alter Ego
Natural Deo Stick - Alter Ego

Natural Deo Stick - Alter Ego

Best-selling natural deodorant sticks: no aluminum, parabens, or sulfates

Be You - Bar Set & Case | all types
Be You - Bar Set & Case | all types
Be You - Bar Set & Case | all types

Be You Shampoo & Conditioner

Your zero-waste hair care dreams have come true with bottle none.

Patchouli Exfoliating Soap
Patchouli Exfoliating Soap

Patchouli Exfoliating Soap

Good for you skin products don’t have to come in a plastic bottle.

Mask-ne: eczema, dry patches, stinging, burning & inflammation.

Real skin solutions for irritation issues your skin has never experienced before a mask.

Shop healing skincare
Beauté Divine - The One-Step Cleansing Oil - Dry, Senstive, Reactive Skin
Beauté Divine - The One-Step Cleansing Oil - Dry, Senstive, Reactive Skin

Beaute Divine Oil Cleanser

Cleanses without irritation and protect the skin’s natural lipid barrier.

Nourishing Facial Toner
Nourishing Facial Toner
Nourishing Facial Toner

Nourishing Facial Toner

A blend of rose water and witch hazel make this toner the ultimate in soothing.

Graydon Putty super soothing face cream
Graydon Putty super soothing face cream
The Putty
The Putty

The Putty

Helps to reduce redness and skin irritation (eczema, psoriasis, rosacea, dermatitis).

E-Cream
E-Cream
E-Cream

E-Cream

Ideal for helping reduce the effects of eczema, redness, and dry/itchy skin.

Antidote 03 Redness Relief
Antidote 03 Redness Relief

Antidote 03 Redness Relief

Soothing antidote specifically for hypersensitive skin.

Turmeric Night Cocoon
Turmeric Night Cocoon
Turmeric Night Cocoon

Turmeric Night Cocoon

Promotes flawless skin, reducing inflammation and redness.

healing skincare om organics

Back to self: beauty and self-care rituals

Mask up, soak and sleep more soundly. Get back to you with soothing beauty rituals.

Shop self-care rituals
portia-ella body care om organics
Nocturne Magnesium Sleep Oil
Nocturne Magnesium Sleep Oil

Nocturne Magnesium Sleep Oil

A topical magnesium oil that helps with sleep, reducing anxiety and stress

Vanilla Moon Bath Soak
Vanilla Moon Bath Soak
Vanilla Moon Bath Soak

Vanilla Moon Bath Soak

This soothing bath soak is the perfect remedy for your stressful day.

Nurturing Nova Perfume
Nurturing Nova Perfume
Nurturing Nova Perfume

Nurturing Nova Perfume

A blend of precious, wild-harvested notes that embody sensuality & divine femininity.

mask makeup eye looks

Speak, smile and shine through your eyes

Had you ever realized how much your facial features and expressions were used to communicate effectively with others? Wearing a mask brings challenges in the way we communicate (our silent communication) and present ourselves. If you must wear a mask, it's time to speak and smile through your eyes.

Eye makeup does not have to be time consuming. With small tricks you can enhance the way your eyes appear. Read our eye focused techniques with long lasting ethical products.

Had you ever realized how much your facial features and expressions were used to communicate effectively with others? Wearing a mask brings challenges in the way we communicate (our silent communication) and present ourselves. If you must wear a mask, it's time to speak and smile through your eyes.

Eye makeup does not have to be time consuming. With small tricks you can enhance the way your eyes appear. Read our eye focused techniques with long lasting ethical products

Curl & Lift Lash Curler
Curl & Lift Lash Curler
Curl & Lift Lash Curler

Curl & Lift Lash Curler

Designed to lift and curl every last lash

Mascara - Vegan
Mascara - Vegan

Sappho Vegan mascara

Meet your new long-lash obsession.

Cinder Mineral Brow Color (Ash Medium Brown)
Cinder Mineral Brow Color (Ash Medium Brown)

Cinder Mineral Brow Color

Fill in sparse brows while looking natural

Mismack Clean Cosmetics

MisMack ART Shadows

Ignite your creativity with pro pigments.

Browse All Shades

Sustainability: Taking low-waste to the next level

Sustainability is to create the world we wish to be a part of. Discover innovating brands that are pushing the boundaries at portia-ella

elate eyeliner and lip pencils

Brand new, sustainable & vegan smooth eyeliner and lip pencils that are low carbon during production and disposal process.

The simple, sustainable, long lasting pencil liner and lip colors you have been waiting for.

Be your BEST self

Onyx Pencil Liner

New, black, sustainable & vegan smooth eyeliner pencil.

COMING SOON

Hearth Pencil Liner

New, brown, sustainable & vegan smooth eyeliner pencil.

COMING SOON

LipColour Pencils

4 new shades of LipColour pencils

COMING SOON

Say bye bye plastic waste

Pencil lids are made using corn derived materials and wood is PEFC certified using sustainable forest management.

Ethical beauty cultivated by you

Meet extraordinary people who are using their voice to enhance the world, and bring joy through their commitments

West Coast Vegan featured at portia-ella

Justine - The West Coast Vegan

"To me a vegan and sustainable lifestyle is being a smart consumer. Doing your part to research the companies you are purchasing from and making sure they are using sustainable practices. Buy local whenever you can to reduce your carbon footprint. Things that seem small really do make a big difference. Going vegan has not only made me feel better and happier, but it has improved my relationships with others and myself".

Shop vegan favourites