it's about ethical beauty for everyone

samples with every purchase
free shipping on orders over $75
collect and redeem conscious dollars
personalized recommendations through chat support


believe in toxin & cruelty free  |  source clean & organic  |  support female-led & fair trade  |  advocate for natural & Canadian made

EASY SHOP Face & Body

Mask-ne: eczema, dry patches, burning & inflammation.

Skin solutions for irritation issues your skin is experiencing from face masks.

Skin solutions for irritation issues your skin is experiencing from face masks.

Reduce: minimalist and plastic free bathroom routines.

Lower your impact with low-waste toiletries and personal care products you will adore.

bottle none zero-waste hair care bars

Get Back to self: beauty and self-care rituals to practice.

Skin rejuvenation masks, soaks and more to sleep soundly. Get back to intentful rituals.

portia-ella body care om organics

TRENDING BRAND: this months trending brand feature.

Discover this months trending brand, the brands making waves across Canada.

native natural deodorant that works

Chat Support: real person support & recommendations.

Speak with a certified HBA or EMUA
10:00 to 19:00 Central Time (CT)

portia-ella Chat Support: real person support & recommendations.

Lipsticks: with comfort and moisture with the best ingredients.

Sheer to fully pigmented, with clean blends of pigments, lip-loving oils, and waxes.

pure anada natural lipstick

CURRENT SALES & PROMOTIONS: on all your favourite brands.

Shop the best deals on all your favourite ethical beauty brands at portia-ella.

portia-ella Sales and Promotions

Stunning, simple smokey eyeliner look

40 seconds, 4-steps

Do a simple  winged eyeliner look with natural makeup, we promise anyone can master this easy 4-Step smokey eye it's foolproof.

Get tutorial & products for this look here
EyeColour Pencil | Onyx
EyeColour Pencil | Onyx
EyeColour Pencil | Onyx

shop all Eyeliner | $16+

Non-toxic eyeliners with no irritation

Angle Brush
Angle Brush

shop all Brushes | $9+

Vegan, cruelty-free, sustainable brushes

Lash Curler
Lash Curler
Lash Curler

Drop-dead drama with one close of the curler

AMP'D Up Mascara
AMP'D Up Mascara

shop all Mascara | $16+

nourish, lengthen, strengthen, and volumize

Island Nights - Eyelid Primer
Island Nights - Eyelid Primer
Island Nights - Eyelid Primer

Your ultimate eyelid Primer & more.

Learn this simple smokey eyeliner look

These 4 simple steps can enhance the way your eyes appear


10 stars for customer service and product knowledge. The ladies at portia-ella are really warm and friendly, know so much about skin and what works best for each person according to their skin needs. They are really intentional about helping instead of trying to push products on people the atmosphere is relaxing.

S. Nair

Visited portia-ella and was really happy with my experience, I was looking for tooth powder (which I love) and got a low-waste haircare routine as well. The studio is so clean and cute with awesome staff, Candace Rae is an absolute delight, so warm and welcoming, I highly recommend portia-ella and their products are from the best clean brands.

L. Wren

Canadian, organic, ethical and safe are the reasons I walked through the doors a few years ago. How my skin has responded and my experience with the skincare professionals within is the reason I shop exclusively at portia-ella. Congratulations on sourcing superior, made in Canada products and offering the public such knowledgeable, warm, thoughtful staff!

N. McMillan

This place is amazing. Every single box on my responsible purchasing checklist is checked!! Vegan, Organic, Cruelty-free, Canadian, Sustainable, Female-led it's all checked off my list. Riel was crazy knowledgeable, kind and patient. All around, one of the best retail experiences I’ve had in a very long time.

K. Matheson

portia-ella is beautiful and the staff are amazing! I was looking for a cleanser as I've broken out during covid working front line. I went not knowing anything, I'm a *whisper* shoppers drug mart/Walmart shopper *end whisper* and left with all sorts of beneficial products. The team is helpful, kind, and down to earth with prices that are super reasonable.

J. Henderson

Love everything about portia-ella: the energy, the products and specially the people who work there. I bought some amazing products last week and Fernanda was so helpful, she helped me to choose the best products for my skin that i'm amazed by. I could tell Fernanda really loves working there and believes in what portia-ella is doing.

L. Rechia

My new favourite shop beauty shop! Amazing, welcoming and friendly service to help educate and choose the best beauty options. Beautiful, ethical and sustainable Canadian made natural products that are incredible. My favourite product so far is their amazing deodorant line pureAF. It really works!!! I officially broke up with Sephora.

H. Oatway

Brands featured in.

portia-ella brands featured in Elle magazine, Flare magazine, Glamour magazine, vogue magazine, fashion magazine, global news, good morning america, huffpost, essence magazine, GQ magazine, The kit magazine