the future of retail is local
toxin & cruelty free | clean & organic | female-led & fair trade | natural & locally made in canada. we are beauty made for you
❁ get samples with every purchase
❁ collect and redeem conscious dollars
❁ personalized recommendations
❁ outstanding and flexible service
what is your skin like?
choose for results-driven skincare
seas the day
go above and beyond with your morning skincare rituals
protect your skin with makeup
healing | protective | soothing
thePRIMER
know the skin you're in
Val S.
"The first thing you notice about this store is how pretty, clean, and welcoming it is. The products themselves are cheaper than your drugstore finds, and are so much better for your skin and health. The staff is always ready and willing to assist you with anything you are looking for."
Kyla B.
"Portia-Ella is my go to for my skin care and will be for all of my personal care and makeup needs while transitioning out of current products. The studio is beautiful, always clean and they carry a wide variety."
Arek R.
"My goodness what a customer experience! I dealt with Fernanda who was absolutely awesome! Very knowledgeable with the products, asked what our needs were and offered us all the top products to help us out. I am absolutely blown away by the results!"
