Pura's potions are known & loved for their luxurious, efficacious textures, chic aesthetic, soft, dreamy botanical aromas and transformative results. 

Using the finest natural, skin-friendly ingredients, of their products are crafted with the most exquisite materials inside their pristine lab in Edmonton, Alberta, Canada. PURA'S crafted concoctions are created to promote healthy, gorgeous skin, and a deep connection to all things earthly and beautiful. 

Read more about Lane's daily life as a business owner and experience in the industry here on thePRIMER!

"When I became a mother, I became sensitive to all of my conventional beauty products. The synthetic fragrance and chemical additives literally made me feel so unwell. At the time, my mother was losing her battle with an autoimmune disease, and I felt deeply compelled to do something that would have a positive impact on women’s health through innovative clean beauty."

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