portia-ella wouldn't exist without the visionaries behind our partner brands. These are women who saw something missing in the Canadian market and then found the courage and ambition to make it available. Or perhaps they had a dream to create something to call their own and change the course of life for themselves and their families. We are eager to champion them as individuals - powerful and full of passion. We are proud to offer their creations here at portia-ella; the largest selection of clean-beauty products in Canada.

Today we sit down with Lindsay Nahmiache, owner and CEO behind Veriphy Skincare. "Born out of a lucky science experiment gone wrong, Veriphy Skincare was founded by a group of women who saw the power in a vegan form of glycogen. We're built for professionals by professionals with the cleanest ingredients. We want to give people clear, radiant skin so they feel confident in every step of their life, career, and beyond."

about business 

How long have you been an indie-beauty brand owner? I’ve been leading Veriphy Skincare for four years now. The journey began when I came across this incredible, science-backed brand with a unique ingredient called PhytoSpherix®. I knew it had the potential to truly change lives. It’s been an incredible experience building a brand rooted in clean, proof-based skincare that people trust. 

What was the inspiration to start your brand? When I discovered Veriphy, it wasn’t just a skincare line to me—it was a chance to empower people. I’ve always believed in the power of confidence, and great skin plays a huge role in that. Veriphy’s story—born out of an accidental discovery of PhytoSpherix®—felt like fate. I had to be part of this mission to deliver products that are clean, simple, and scientifically proven to work.

Did everything go as planned as you began to build your business? What were some (positive and negative) surprises along the way? Absolutely not! And that’s the beauty of it. One of the biggest surprises was seeing how much our customers embraced the science behind Veriphy. On the flip side, I’ve learned that educating people about clean and biotech beauty takes quite some  time—but it’s worth every moment when someone says, ‘This product changed my skin.’

Amid all the challenges of owning your own business, what motivates you to continue chasing your dream?  It’s the people. From a customer sharing how Veriphy gave them their confidence back to watching our small but mighty team create magic together, it’s those moments that make every challenge worth it.

Do you have a “best moment” in your journey that you will never forget? A highlight experience or turning point that changed everything? Having Forbes name us as one of the top skincare line for men was incredible and a big surprise. Also, winning the 2024 Beauty Innovations Award for Best Eye Cream was unforgettable. It wasn’t just recognition—it was validation of the hard work and belief we’ve poured into this brand.

Do you have any regrets along your journey? Something you would do differently if you could? I wouldn’t call them regrets, but I wish I had trusted my instincts sooner. When you believe in what you’re doing, that belief has a way of guiding you in the right direction.

about clean beauty

What does clean beauty mean to you? Clean beauty is about transparency and integrity. It’s creating products that are effective, safe, and respectful of the planet. It’s also about making skincare real and honest, with no gimmicks—just results.

Are there certain ingredients (used in the industry) that you can’t believe are still permitted for use in cosmetics? Absolutely. It’s deeply concerning that parabens and phthalates are still allowed in many products. These chemicals have been linked to hormone disruption and potential long-term health issues. Similarly, sulfates and artificial fragrances can cause skin irritation and disrupt the skin’s natural barrier.

At Veriphy, we believe there’s no room for compromise when it comes to people’s health. That’s why all our products are free from these harmful ingredients. It’s not just about what’s effective—it’s about what’s safe and clean for both the skin and overall well-being.

Is there a star ingredient your product range? Absolutely! PhytoSpherix is our hero ingredient. It’s a plant-based form of glycogen that boosts hydration by 130%, promotes collagen production, and reduces hyperpigmentation. It’s the power behind every glowing complexion we create

What is your favourite product from your brand? The Power Trip Facial Serum is my personal favorite. It’s an exfoliating serum that addresses hyperpigmentation, reduces fine lines, and enhances overall skin texture. What I love most is that it exfoliates without the need for scrubbing, making it perfect for my sensitive skin. It’s been a game-changer for removing blackheads and achieving a brighter complexion.

Share your favourite clean beauty product you use regularly from another brand. I’m a big fan of Thrive Causemetics. Their commitment to clean, vegan, and cruelty-free products aligns with our values at Veriphy. Beyond that, their ‘Bigger Than Beauty’ mission, which supports various social causes with every purchase, resonates deeply with me. It’s inspiring to see a brand making such a positive impact.  

about you 

Describe a “day in your life”. Mornings are my favourite part of the day! I start with a short heart meditation to clear my mind and set my intentions for the day. After that, it’s the morning hustle: getting my 7-year-old ready and dropping him off at school. Most of my work happens in the morning when I feel most focused and productive. Evenings are reserved for family time, helping with homework, and unwinding with a puzzle (I’m obsessed with puzzles lately - a great evening mediation). 

Do you have any tips to maintain balance in your day-to-day? Any life hacks you would like to share? Start your day with intention. For me, that means getting up early to meditate before the world wakes up. It sets the tone for everything else. Lastly,I always map out my top priorities the night before on a sticky note. I love the physical act of crossing the items off when done..

What brings you joy – besides the brand you built? Personally, my son! He lights and cracks me up. Professionally, I love mentoring women and seeing them find their confidence.