less packaging, less waste, more awesome

The no-nonsense, spunky personal care brand that seriously makes the best natural deodorant around! There best-selling Natural Deo Sticks are packaged in colourful biodegradable paper tubes.

pureAF products are handcrafted with love in Winnipeg, MB. 

Price point | $9 to $19
Best known for | Its addictive scents, best deodorant ever made
Values & Ethics | Low-waste, 100% responsible ingredients, 0% weird chemicals
Product Range | Deodorant, body care, hair care

Armpits

Conquer your pits with plant & mineral powered deodorants that work


NO aluminum, parabens, or sulfates

Natural Deo Stick - Alter Ego - Pure AF
Natural Deo Stick - Alter Ego - Pure AF
Natural Deo Stick - Alter Ego

Natural Deo Stick - Alter Ego

$19.00

Flavour: lavender lime
Size: 75g / 2.6 oz

Natural Deo Stick - Tequila Shot - Pure AF
Natural Deo Stick - Tequila Shot - Pure AF
Natural Deo Stick - Tequila Shot
Natural Deo Stick - Tequila Shot

Natural Deo Stick - Tequila Shot

$19.00

Flavour: grapefruit lime
Size: 75g / 2.6 oz

Natural Deo Stick - Beach Walker - Pure AF
Natural Deo Stick - Beach Walker - Pure AF

Natural Deo Stick - Beach Walker

$19.00

Flavour: ylang ylang + bergamot
Size: 75g / 2.6 oz

Natural Deo Stick - True Love - Pure AF
Natural Deo Stick - True Love - Pure AF
Natural Deo Stick - True Love
Natural Deo Stick - True Love

Natural Deo Stick - True Love

$19.00

Flavour: rose
Size: 75g / 2.6 oz

Natural Deo Stick - Lumber Jill - Pure AF
Natural Deo Stick - Lumber Jill - Pure AF

Natural Deo Stick - Lumber Jill

$19.00

Flavour: tea tree + cedarwood
Size: 75g / 2.6 oz

Natural Deo Stick - Fruit Basket - Pure AF
Natural Deo Stick - Fruit Basket - Pure AF
Natural Deo Stick - Fruit Basket

Natural Deo Stick - Fruit Basket

$19.00

Flavour: sweet orange
Size: 75g / 2.6 oz

Ingredients made for the body.

Show up in the world feeling confident with pureAF deodorant. These six invigorating scents will leave you feeling and smelling fresh all day long.

pureAF works as hard as you do.

Low-waste | 100% responsible ingredients | 0% weird chemicals

Body Care

Body lovin' care with zero packaging 

pureAF package-free body bars take just a few swipes on the skin to coat you in plant and mineral powered luscious hydration.

Gold'n Shimmer Bar - Pure AF
Gold'n Shimmer Bar - Pure AF
Gold'n Shimmer

Gold'n Shimmer

$9.00

shimmer body bar 
1 oz

Sunny Dayz Bar - Pure AF
Sunny Dayz Bar - Pure AF
Sunny Dayz

Sunny Dayz

$9.00

30% zinc oxide bar
1 oz

Moisturiz'n Bar - Pure AF
Moisturiz'n Bar - Pure AF
Moisturizin'

Moisturizin'

$9.00

ylang ylang + geranium lotion bar 
1 oz

Organic Loofah - Pure AF
Organic Loofah - Pure AF

Organic Loofah

$12.00

raw organic loofah
8 to 10" inch

Soap Bag - Pure AF
Soap Bag - Pure AF

Soap Bag

$6.00

organic cotton & hemp
5 x 3.5" inch

Hair Care

Zero packaging hair care bars 

Strength. Shine.Vibrancy. Balanced Scalp pH.

Restore shine and add bounce to your hair with pureAF 100% naturally derived shampoo and conditioner bars. Your dry ends will heal while this unique combination of oils gently cleanses and balances your scalp pH.

The Normal Shampoo - Pure AF
The Normal Shampoo - Pure AF
The Normal Shampoo

The Normal Shampoo

$9.00

Suitable for all hair types.
3.5 sq cm cube // 25g

The Normal Conditioner - Pure AF
The Normal Conditioner - Pure AF
The Normal Conditioner

The Normal Conditioner

$9.00

Suitable for all hair types.  
3.5 sq cm cube, 25g

Meeting your minimalist Hair Care needs 
Free of Paraben & Lauryl Sulfates.

why shop at portia-ella
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WOMEN - LED BUSINESSES

Community is deeply rooted in everything we do, and our commitment to women in business is at the heart of portia-ella. Developing supportive relationships with women that produce elevated confidence, expression and individuality.

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SUSTAINABILITY

We focus on sustainable practices. Thoughtfully considering the complete lifecycle of the brands we retail and consider their environmental footprint by taking a dive deep into their processes and choices.

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FAIR TRADE

portia-ella's wide selection of Canadian brands is screened using a knowledge & performance-based selection process ensuring the best ethical beauty has to offer. Fair Trade, ethical practices and cruelty-free for all beings is top of mind.

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WOMEN - LED BUSINESSES

Community is deeply rooted in everything we do, and our commitment to women in business is at the heart of portia-ella. Developing supportive relationships with women that produce elevated confidence, expression and individuality.

icon

SUSTAINABILITY

We focus on sustainable practices. Thoughtfully considering the complete lifecycle of the brands we retail and consider their environmental footprint by taking a dive deep into their processes and choices.

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ETHICS

portia-ella's wide selection of brands is screened using a knowledge & performance-based selection process ensuring the best ethical beauty has to offer. Fair Trade, ethical practices and cruelty-free for all beings is top of mind.