Pure AF
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less packaging, less waste, more awesome
The no-nonsense, spunky personal care brand that seriously makes the best natural deodorant around! There best-selling Natural Deo Sticks are packaged in colourful biodegradable paper tubes.
pureAF products are handcrafted with love in Winnipeg, MB.
Price point | $9 to $19
Best known for | Its addictive scents, best deodorant ever made
Values & Ethics | Low-waste, 100% responsible ingredients, 0% weird chemicals
Product Range | Deodorant, body care, hair care
Conquer your pits with plant & mineral powered deodorants that work
NO aluminum, parabens, or sulfates
Natural Deo Stick - Alter Ego
Flavour: lavender lime
Size: 75g / 2.6 oz
Natural Deo Stick - Tequila Shot
Flavour: grapefruit lime
Size: 75g / 2.6 oz
Natural Deo Stick - Beach Walker
Flavour: ylang ylang + bergamot
Size: 75g / 2.6 oz
Natural Deo Stick - True Love
Flavour: rose
Size: 75g / 2.6 oz
Natural Deo Stick - Lumber Jill
Flavour: tea tree + cedarwood
Size: 75g / 2.6 oz
Natural Deo Stick - Fruit Basket
Flavour: sweet orange
Size: 75g / 2.6 oz
Ingredients made for the body.
Show up in the world feeling confident with pureAF deodorant. These six invigorating scents will leave you feeling and smelling fresh all day long.
pureAF works as hard as you do.
Low-waste | 100% responsible ingredients | 0% weird chemicals
Body lovin' care with zero packaging
pureAF package-free body bars take just a few swipes on the skin to coat you in plant and mineral powered luscious hydration.
Gold'n Shimmer
shimmer body bar
1 oz
Sunny Dayz
30% zinc oxide bar
1 oz
ylang ylang + geranium lotion bar
1 oz
Organic Loofah
raw organic loofah
8 to 10" inch
organic cotton & hemp
5 x 3.5" inch
Zero packaging hair care bars
Strength. Shine.Vibrancy. Balanced Scalp pH.
Restore shine and add bounce to your hair with pureAF 100% naturally derived shampoo and conditioner bars. Your dry ends will heal while this unique combination of oils gently cleanses and balances your scalp pH.
The Normal Shampoo
Suitable for all hair types.
3.5 sq cm cube // 25g
The Normal Conditioner
Suitable for all hair types.
3.5 sq cm cube, 25g
Meeting your minimalist Hair Care needs
Free of Paraben & Lauryl Sulfates.
WOMEN - LED BUSINESSES
Community is deeply rooted in
everything we do, and our
commitment to women in business is
at the heart of portia-ella.
Developing supportive relationships
with women that produce elevated
confidence, expression and
individuality.
SUSTAINABILITY
We focus on sustainable practices. Thoughtfully considering the complete lifecycle of the brands we retail and consider their environmental footprint by taking a dive deep into their processes and choices.
FAIR TRADE
portia-ella's wide selection of
Canadian brands is screened using
a knowledge & performance-based selection
process ensuring the best ethical
beauty has to offer. Fair Trade,
ethical practices and cruelty-free for
all beings is top of mind.
WOMEN - LED BUSINESSES
Community is deeply rooted in
everything we do, and our
commitment to women in business is
at the heart of portia-ella.
Developing supportive relationships
with women that produce elevated
confidence, expression and
individuality.
SUSTAINABILITY
We focus on sustainable practices. Thoughtfully considering the complete lifecycle of the brands we retail and consider their environmental footprint by taking a dive deep into their processes and choices.
ETHICS
portia-ella's wide selection of brands is screened using
a knowledge & performance-based selection
process ensuring the best ethical
beauty has to offer. Fair Trade,
ethical practices and cruelty-free for
all beings is top of mind.
