Delivers a firm hold instantly for the exact shape and style you’re aiming for.

Stays soft and flexible throughout the all-day wear it affords you.

Powered by the same active ingredients as our award-winning serum to promote the fullness and density of your brows.

Antioxidants and moisture-rich nutrients nurture and condition your skin and brow hairs while you wear it.

Long-lasting, water-resistant, and available in 8 made-for-you shades.

Using short, gentle motions, brush brow hairs upwards and outwards towards the tail of the brow.

Build more color and definition with additional coats.

For very sparse areas, apply product directly onto the skin using the precision wand tip.
Apply daily for fuller brows over time.

For full coverage on sparse brows, use with Plume Nourish & Define Pomade or Plume Nourish & Define Brow Pencil.