Think of these bars just like their liquid counterparts, just without the water! By eliminating all wet ingredients from the formula, you're left with just the pure washing and hair-nourishing power. When used wet in the shower, the moisturizing emulsifying ingredients combine with water and act just like you're used to!

A natural dimethicone replacement is used so you get the benefits of a silicone shine without the downfalls of silicone!

The purple bars are recommended to use as a specialty treatment bar, and not for everyday use. Depending on the level of blonde, higher-end usage would be 1-2x per week, or as infrequent as once or twice per month. 

Lather in your hands or directly on your hair. We recommend shampooing twice for best results (a common tip and trick from professionals in the hair industry). Avoid contact with the eyes. Let the product sit (on the second wash) for between 1-5 minutes.

If you like a less neutral or warmer blonde, but still want to skip brassiness, just use the purple shampoo bar with a regular conditioner bar.

Storage Instructions: Store in the open air and not the travel containers as it will keep your bar nice and hard, and will last longer.