There is a stigma surrounding periods. We conceal our bleeding like it's a "dark secret". AS IF monthly - aka REGULAR bleedings were unusual! Think of it; the average woman has approximately 450 periods in her lifetime.

We need to shift into a new mindset for today’s version of beauty and that is an authentic, wise, educated and conscious beauty – the conscious consumer who places importance on the values that create our beauty industry. 

We need to work on building each other up. No matter what that looks like — whether it’s choosing to support female-led brands, supporting our best friends, or chasing down a woman on the street to tell her she looks beautiful.