Why do some outfits make you shine? It happens to all of us—you put on an outfit and, for some reason, you feel radiant! People comment on how great you look, and when you catch a glimpse of yourself in the mirror…you agree! Your skin looks smoother, your eyes are more vibrant—you feel comfortable in your own skin.

Last week, a beautiful woman came into the boutique. A visitor from Romania, she was captivated by the makeup samples on display; shimmering loose mineral eyeshadows, reflective highlighters and lipstick were of particular interest to her. I assisted her as she applied a neutral, pinkish mauve shade of lip colour. Lovely! It was added to her selection of products she planned to purchase that day.    I turned my back to help other guests in the store, and when I came back to her I was surprised to see...