Ethical & Cruelty-Free Canadian Makeup Brands
No more do we need to support the ugly side of the mainstream beauty industry, the option to say NO to animal testing is now...
Our brands are mostly vegan, and at least vegan-friendly, so if you’re avoiding animal ingredients (including beeswax), we have plenty of beautiful options for you to choose from. All of our brands are dedicated to creating ethical makeup you’ll love using every day, none of them test their raw ingredients or final products on animals, ever.
Discover these cruelty-free makeup brands that span a range of price points and products. The search for your all-natural beauty routine has finally come to an end.
1. Elate Clean Cosmetics
Elate Cosmetics strives to create items that are multi-purpose, simple, and high-quality. This way, we can refine our beauty rituals and keep them minimalistic while maintaining sustainable and vegan values. To seal the deal, their formulas are nourishing and their packaging is made from bamboo!
Price point | $12 to $42
Best known for | Multi-purpose, simple, and high-quality clean makeup.
Values & Ethics | Cruelty-free, vegan-friendly, gluten-free, sustainable packaging
Product Range | Foundation, Eyes, Cheeks, Lips, Brows
Shop Elate Clean Cosmetics at portia-ella
2. Sappho New Paradigm
Made by a makeup artist, for makeup artists, or anyone who enjoys quality, long-lasting makeup! The Sappho New Paradigm collection features vegan, highly-pigmented ingredients, and all their products are the perfect mix of lightweight, high-coverage! You're sure to find new clean beauty staples for your makeup bag.
Price point | $12 to $56
Best known for | Being free of carcinogens and endocrine disruptors
Values & Ethics | Cruelty-free, vegan-friendly, gluten-free
Product Range | Foundation, Eyes, Cheeks
Shop Sappho New Paradigm at portia-ella
3. Pure Anada Clean Cosmetics
Sourcing fair-trade, ethical ingredients from around the world, Pure Anada upholds their promise of always creating the most gentle formulas for any skin type! They offer a beautiful clean, non-toxic makeup and more. Made proudly in the Canadian prairies with the most love and care, you'll be amazed at just how many diverse products there are to choose from!
Price point | $3 to $44
Best known for | Nastolgic, affordable clean cosmetics exclusively using ingredients derived from nature
Values & Ethics | Cruelty-free, Vegan-friendly, Fair-trade, Certified Organic
Product Range | Foundation, eyes, cheeks, lips, brows
Shop Pure Anada at portia-ella
4. Sweet Leilani Cosmetics
What if there was a Skin Care Cosmetic line that could conceal medical conditions and skin imperfections? Meet Sweet LeiLani! Formulated especially for those with acne, eczema, rosacea, and other skin sensitivities, their collection provides high-performance, high-coverage makeup that also soothes and nourishes the skin. The healing nature of the collection speaks for itself!
Price point | $27 to $30
Best known for | Recognized by plastic surgeons and celebrated by dermatologists
Values & Ethics | Cruelty-free, Vegan-friendly, Fragrance free
Product Range | Foundation, Eyes