portia-ella your alternative to the mainstream industry trends. We host the largest selection of sustainable, low, and zero waste beauty brands hitting the market paired with brand recycling programs.

We need to shift into a new mindset for today’s version of beauty and that is an authentic, wise, educated and conscious beauty – the conscious consumer who places importance on the values that create our beauty industry. 

We need to work on building each other up. No matter what that looks like — whether it’s choosing to support female-led brands, supporting our best friends, or chasing down a woman on the street to tell her she looks beautiful.