"My passion for supporting moms was born out of my own traumatic birth experience and difficult breastfeeding journey with a preemie. I felt alone, unsupported and it was difficult to find products – in particular, a nipple butter – that would help in my recovery. The first postpartum skin care product at Anointment launched in 2013 and 10 years later we’re putting expecting, new and legendary moms at the centre of our focus."

"At Routine, we believe that your scent is like a fingerprint, and how you choose to smell tells a story. Our credo is to offer beautiful, natural personal products that feel and smell incredible. Everyday routines that do good and are life-changing. To compliment your pheromones without compromise. To honour nature. To produce kinder to the earth, mindfully sourced packaging and products in our neighbourhood home of Canadian Rockies. To fall in love with how YOU smell."

"What brings me joy, besides the brand I've built, is the exhilaration of pushing boundaries. It might sound a bit unusual, but I firmly believe that every individual possesses the potential to achieve something remarkable or become the person they've always aspired to be."  Ingrid Nederpelt 

September is synonymous with routine. While the unstructured and carefree days of summer are dreamy, there’s something about getting back into the swing of things that can feel so comforting. Routines string together daily habits and rituals that make life easy and predictable.